CAMPBELL'S WRAPPER
Typography project: analyze a canned food wrapper and create a hierarchical
layout using a quadrant grid.
Introduction
I explored typography, grid, and layout using the Campbell’s Shaped Pasta with Chicken in
Chicken Broth wrapper. I adjusted the size and weight of elements and later incorporated
lines and textures to shift from a clean design to a more expressive and visually engaging one.
The Challenge
The challenge was to evolve the Campbell’s Shaped Pasta wrapper design from a clean layout to a more expressive and visually engaging one while
ensuring readability.
The Solution
The solution was to adjust typography, sizes, and
weights, and add lines and textures to create a more
expressive and visually engaging design while
maintaining readability.
Project Type
Print & Publication Design
Motion Design
Duration
2 months (Winter 2024)
Independent/Team
Independent
Tools
Photoshop, Indesign, Illustrator
And After Effects
Motion Design
In motion design, experimenting with fonts, textures, and design is crucial, as these elements
must align with the motion itself. Additionally, the sound should complement the overall
identity of the wrapper paper project.
