CASE.MATE
Analyzing the Evolution of Website Banners and Email Design Systems: A Comparison of Traditional and Modern Approaches
Introduction
Case-Mate was founded in 2005 with a vision to create fashionable tech accessories that combine luxurious materials, enhanced protection, and meticulous attention to detail. This approach has revolutionized how millions of people accessorize their devices.
As part of the design team, my role involves creating visually striking banners and email templates that align with
Case-Mate's brand ethos. I collaborate closely with my team to develop unique designs tailored to various themes, including festivals, promotional events, and new product launches. Each project is crafted to reflect the distinctive character of the event, ensuring that our designs not only captivate but also resonate with our audience.
The Challenge
The challenge was to incorporate branding while designing Case-Mate banners and email templates
for promotions.
The Solution
To overcome the challenge of incorporating branding into Case-Mate's promotional banners and emails, I integrated brand guidelines, customized themes, collaborated with teams, focused on user-centric design, and utilized testing to optimize the final output.
Project Type
Banners and Emails
Duration
6 months
Independent/Team
Team work
Tools
Photoshop, Indesign, Illustrator
And Adobe XD
New Designs
In this project, the design team developed a series of banners and email templates, working closely together. The designs featured models handling phones and other accessories in outdoor settings, showcasing Case-Mate products in a way that emphasized their stylish, everyday use. The campaign included a combination of GIFs and images with models, highlighting the creation of unique, stylish, and protective accessories that elevate the everyday experience of using your phone.
